Plenary Stage Conference Agenda

The Plenary Stage will host our keynote speakers and panel discussions throughout the day.

Arrive early to beat the registration queue and enjoy a tea, coffee and pastry whilst wondering the exhibitor stands and discovering the apps powering modern wholesale businesses.

Opening address by Matt Paff, independent technology advisor and blogger.

A common issue for growing wholesale businesses is the SMERP dilemma. That is, when do they transition from SME small business accounting systems like Xero, MYOB, QuickBooks etc to ERP systems like NetSuite, MYOB Advanced, SAP Business One, etc. Do you even need to?

We’ve roped in a team of experts from various segments of the market (David Taylor from BusinessHub, Pam Madytianos from 2Peas and Rhys Bennett from Waypoint) each with their own unique perspective for this deeply valuable panel discussion.


This keynote is presented by Marianne Wichman from Attache Software

Identifying and Overcoming the Barriers to Growth. Which one(s) resonate with you?

With over 25 years’ experience providing software solutions to businesses in Australia, New Zealand and the South Pacific, Marianne is passionate about helping small and medium-sized businesses grow and improve through better use of technology.

Studies by Attache have identified six key barriers that repeatedly arise as barriers to growth of medium businesses, namely: time to think; affordable assistance; cash flow; digital technology; succession planning; and sales growth.

During this short presentation Marianne overviews them all and drills down on the ones that are repeatedly at the top of a business owners list.

Will they be yours as well?


This keynote presentation is sponsored by Waypoint.

“Marketing” is seen by many as an expensive black art with no guarantee of success, nothing could be further from the truth.

Marketing is simply having a conversation with someone who has a problem they don’t want or who wants something they don’t have.

With a little know how, you can create super effective marketing without spending a cent on advertising.

In this session with Darrell Weekes you will learn:

Four Powerful NO COST Marketing Strategies That Work

How a $10 Strategy Generated 2.6 Million New Contacts

The 9 Most Powerful Words to Use to Convert a Prospect Into a Client

How to Create Independently Verifiable Proof That Your Business Is Awesome

The Most Powerful Marketing Lesson That Can Be Taught and Learned

AND The Holy Grail of Marketing: How to Have Prospects Wanting to Do Business With You Before You even Speak To Them

Your chance to wonder the exhibitors and find the perfect apps for growing your sales, optimising your warehouse and improving your cash flow.


This keynote session is sponsored by NetStock.

Founder of WhichAddOn and inventory technology guru, Jeri Wambeek discusses the options for SMEs looking for more than their SME Cloud Accounting software.

There are over 700 apps in the Xero marketplace. Jeri will help you attack the problem: Which Add On? With deep insights into the “add on” applications available for inventory businesses and tips on how to choose the right ones, this is sure to be a very popular session.


This panel session is sponsored by Inecom.

Inbal Rodnay Steinberg hosts this “fireside chat” with 3 of Melbourne’s leading wholesalers on their journeys, learnings, challenges and technology.

Simon Rawadi with his wife Yetta have built a successful manufacturing and brand development agency, Slyletica, from Melbourne servicing over 155+ clients from 12 countries and they have some big plans for the future.

Melburnian Adam Koniaras founded Elk with his wife Marnie Goding in 2004. At the time, Adam was running his own small jewellery retail store but as their Scandinavian-inspired designs took off, the duo had to make a choice. Just over 10 years later, Elk’s signature wooden jewellery, ethereal clothing and classic leather bags are sold by more than 1000 stockists around the globe and the multi-million dollar business employs 45 people.

Adrian Willoughby is Managing Director at StirlingFildes, a wholly Australian-owned; formed in 2003 when Fildes Pty Ltd and Stirling Agencies Pty Ltd merged. For over 80 years they have supplied Australian pharmacies, healthcare providers and veterinary clinics with a diverse range of labels, packaging and consumable products.


This keynote is sponsored by Web Ninja.

Industry legend, former owner of Exonet (that was to become MYOB Exo) and founder of Web Ninja, Bruce Carr, talks about the apps that help him run his modern business.

From quoting software Proposify, to Accounts Receivable automation with EzyCollect. From LivePlan to develop and oversee his business plan, to Infusionsoft for marketing automation.

Bruce has a unique way of connecting with the audience and this session promises to be one of the best take aways of the day!

Enjoy some lunch whilst wondering our exhibition hall and learning about the technology and services to drive your business forward.


Sponsored by JCurve.

In this deeply educational session, Inbal Rodnay Steinberg, discusses how to go about choosing and implementing a new ERP system.

Event marketing director Will Wang from Growthlabz, wraps up our event with the top 3 B2B marketing strategies that are working right now. He will break them down in a way that you and your team can implement quickly, and see immediate results and share with you our tools and processes to automate your marketing to get high quality leads on autopilot

Download The Agendas

As well as the main, plenary stage, we have 2 Technology Showcase stages (Apps Stage & ERP Stage) with each exhibitor showcasing their wares throughout the day.

Download the Agenda and Exhibitor overview here: