Conference & Technology Showcase for B2B Wholesalers, Manufacturers, Distributors & Importers.

A day jam packed with ideas & technology to improve your business.

10/10/2019 Melbourne, MCEC South Wharf, October 10, 2019 8:00am
Click here for your FREE Ticket NOW
Click here for your FREE Ticket NOW

Show up.

Discover the latest trends driving today's best wholesalers & manufacturers.

Your business technology may start with your accounting/ERP system, but it rarely stops there. Research by Okta Inc found that the average SME now uses 26 separate software applications in their business. Are you optimising your inventory business? Not sure what software you should be using? SME or ERP? Are you happy with your marketing?
We have a great line up of speakers and technology to help you run a better business.

Why you need to attend

Are you based in Melbourne? Do you sell products B2B?

A year's learning on the latest trends & technology in one place, in one day!

4 Wholesalers

4 Manufacturers

4 Importers

4 Distributors

4 Owners

4 Sales Managers

4 Accountants

4 Warehouse Managers

Our Technology Showcase

We're still finalising our Melbourne Exhibitors, but here's the exhibitors who have already confirmed for Melbourne.

Applications to grow and improve your B2B wholesale/manufacturing business. From accounting and warehouse management to eCommerce, from accounts receivable automation to business intelligence - our technology partners have the tools for the modern distribution business!

Platinum Sponsor

Gold Sponsor

Technology Showcase Partners

The full event agenda including the Conference & Technology Showcase rooms can be found on the Agenda Page

Main Stage Conference Schedule

Thursday October 10, 2019 - Melbourne Conference & Exhibition Centre, South Wharf

How do you choose the right technology? SME software + add-ons, or ERP? How do you effectively market your B2B business? What are the apps used by the best modern companies?
Our conference schedule will run through the latest trends and tips on optimising your modern wholesale/manufacturing inventory business.

Arrive early to beat the registration queue and enjoy a tea, coffee and pastry whilst wondering the exhibitor stands and discovering the apps powering modern wholesale businesses.

Opening address by Matt Paff, independent technology advisor and blogger.

A common issue for growing wholesale businesses is the SMERP dilemma. That is, when do they transition from SME small business accounting systems like Xero, MYOB, QuickBooks etc to ERP systems like NetSuite, MYOB Advanced, SAP Business One, etc. Do you even need to?

We’ve roped in a team of experts from various segments of the market (Deryc Taylor from BusinessHub, Pam Madytianos from 2Peas and Dan Fairbairn from Waypoint) each with their own unique perspective for this deeply valuable panel discussion.


This keynote is presented by our Platinum Sponsor Attache Software

Marianne Wichman discusses the barriers to growth for wholesale and manufacturing businesses and the ways to overcome them.


This keynote presentation is sponsored by Waypoint.

“Marketing” is seen by many as an expensive black art with no guarantee of success, nothing could be further from the truth.

Marketing is simply having a conversation with someone who has a problem they don’t want or who wants something they don’t have.

With a little know how, you can create super effective marketing without spending a cent on advertising.

In this session with Darrell Weekes you will learn:

Four Powerful NO COST Marketing Strategies That Work

How a $10 Strategy Generated 2.6 Million New Contacts

The 9 Most Powerful Words to Use to Convert a Prospect Into a Client

How to Create Independently Verifiable Proof That Your Business Is Awesome

The Most Powerful Marketing Lesson That Can Be Taught and Learned

AND The Holy Grail of Marketing: How to Have Prospects Wanting to Do Business With You Before You even Speak To Them

Your chance to wonder the exhibitors and find the perfect apps for growing your sales, optimising your warehouse and improving your cash flow.

Founder of WhichAddOn and inventory technology guru, Jeri Wambeek discusses the options for SMEs looking for more than their SME Cloud Accounting software.

There are over 700 apps in the Xero marketplace. Jeri will help you attack the problem: Which Add On? With deep insights into the “add on” applications available for inventory businesses and tips on how to choose the right ones, this is sure to be a very popular session.


This panel session is sponsored by NetStock.

A “fireside chat” with 3 of Melbourne’s leading wholesalers on their journeys, learnings, challenges and technology.

Simon Rawadi with his wife Yetta have built a successful manufacturing and brand development agency, Slyletica, from Melbourne servicing over 155+ clients from 12 countries and they have some big plans for the future.

Melburnian Adam Koniaras founded Elk with his wife Marnie Goding in 2004. At the time, Adam was running his own small jewellery retail store but as their Scandinavian-inspired designs took off, the duo had to make a choice. Just over 10 years later, Elk’s signature wooden jewellery, ethereal clothing and classic leather bags are sold by more than 1000 stockists around the globe and the multi-million dollar business employs 45 people.

Industry legend, former owner of Exonet (that was to become MYOB Exo) and founder of Web Ninja, Bruce Carr, talks about the apps that help him run his modern business.

From quoting software Proposify, to Accounts Receivable automation with EzyCollect. From LivePlan to develop and oversee his business plan, to Infusionsoft for marketing automation.

Bruce has a unique way of connecting with the audience and this session promises to be one of the best take aways of the day!

Enjoy some lunch whilst wondering our exhibition hall and learning about the technology and services to drive your business forward.


Sponsored by JCurve.

In this deeply educational session, Inbal Rodnay Steinberg, discusses how to go about choosing and implementing a new ERP system.

Event marketing director Will Wang from Growthlabz, wraps up our event with the top 3 B2B marketing strategies that are working right now. He will break them down in a way that you and your team can implement quickly, and see immediate results and share with you our tools and processes to automate your marketing to get high quality leads on autopilot

Event Speakers

We've roped in some absolute legends of their domain to share their knowledge and help grow your distribution business.


Matt Paff

Value Adders

Rhys Bennett


Pam Madytianos

2 Peas

Simon Rawadi


Darrell Weekes

Purple Thread Marketing

Inbal Rodnay Steinberg

Inbal - Cloud Apps Advice

Will Wang


Adam Koniaras


Jeri Wambeek


Bruce Carr

Web Ninja

David Taylor


Marianne Wichman

Attache Software

Register for your FREE ticket for Apps4 Wholesalers Melbourne Now

Melbourne Convention & Exhibition Centre (MCEC) South Wharf,
Thursday October 10, 2019